Signed Hardcover Book: "Follow the Feeling: Brand Building in a Noisy World"

Unlock the secrets to building a brand that resonates. Follow the Feeling is a masterclass in crafting meaningful brand experiences, drawing on proven strategies to help you stand out in a crowded world. A must-have for entrepreneurs, marketers, and creative leaders.

Elevate your brand, rise above the crowd, and build tribe.

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings.